Description
You have the education and skills as a coach/practitioner… Now gain the expertise in building, maintaining & expanding a thriving business practice!
The two biggest questions that coaches and practitioners have when starting their businesses is:
- How and where do I start?
- How do I get clients?
You can have the most incredible education and skillset but without clear direction on how to build a successful private practice/coaching business the chances of thriving are low. Get equipped with the information and step-by-step guidance on how to effectively start your business and get clients! This is a cost-effective investment in your future that will provide the tools you need to succeed.
Whether you have already started your business or if you are just starting out, this course is for you! Build an effective strategy, launch/expand, and learn how to get clients successfully.
INSTRUCTORS: Dr. Rachel Eva Dew and Garett Larson
COURSE OUTLINE:
Overview: Answering two critical questions, how to start a business, and how to get clients. This course is designed for life coaches, somatic practitioners, wellness practitioners, and more.
Introduction:
Section 1:
How to start a business
- Determine your offering
- Define your value proposition
Value proposition
- Definitions, examples, etc.
Business plan basics
- 12 step process to creating your business plan
Overview of different types of businesses
- (LLC, S-Corps, DBA’s etc.)
- Which one is right for me?
Step by step process on how to set up your business
- Registering your entity, to accounting, and insurance)
What is the bare minimum I need to get started?
Navigating technology and the different resources you can utilize in your business
- Zoom, accounting software, marketing, scheduling, etc.
Section 2:
Creating your elevator pitch (good examples, bad examples)
- You have to tell people what you, why you do it, and how you do it
Building your brand
- Brand definition
- Brand building processes
- Myths and distractions
Social Proof, Education, and Sales
- Defining each term
- Examples of all 3
- How to create social proof
- How to create education
- How to create sales
- Examples of good sales and bad sales tactics
How to get clients
Sales strategies
- PR and Marketing
- Social Media and online marketing
- Educational Approach (Blogs, podcast, guest writing/contributor/podcast guest)
- Group sessions, evergreen content & Transform programs
Utilizing your network
- Utilizing your network’s network
- How to’s, examples, do’s and don’ts
- Creating bridges and burning bridges
Outreach
- The client list (sometimes called the 100 names list)
- How many people to talk to each week
- “Im talking to people but I’m not generating any sales”
- Creating a referral network
- Creating a cross referral network
Client retention and growth
- How to keep clients
- Keeping a warm market
- Navigating the slow season
- Best practices for when things aren’t working
Key tips for success and what to remember
Additionally you will receive both lifetime access to this course as well as the online student cohort group where you can ask questions, get support and feedback!
*All courses are non-refundable and non-transferable.
