What are your future clients looking for in a coach?
The reason a person works with a coach versus a therapist when it comes to overcoming obstacles, transforming their lives, or setting and achieving goals is that they want someone who can help them take action and get where they want to go. These people are seeking outcomes, not simply verbal processing. They want change, need change and are often desperate to achieve positive change. They are looking for results.
Think about it for a moment, if you could pay someone $100, $500, or even a few thousand dollars to help you achieve ______, would it be worth it to you? Fill in that blank with solving a specific problem, overcoming something that is holding you back and may even have been a habit or pattern that continues to hold you back year after year or maybe fill in the blank with a goal such as a specific career marker or life goal such as ‘experiencing a loving, healthy relationship’ or ‘being the best parent I can be’… how much are those worth to you? A lot. How much value would achieving that hold for you? A lot. That is exactly how many of your future clients are looking at it when weighing the cost, time investment and type of coach to work with.
So what can you do to meet these needs? How do you convey that you are the right coach to support them in their journey? Here are a few tips:
- Be authentic
- Establish and build trust
- Communicate HOW you help clients and WHAT you help them with
Using tools like google search analytics to discover what potential clients might be seeking when seeking a life coach can also help you form how you will communicate tips 1-3. For example, this week ‘grief’ was up 60% in keyword searches. This can help you understand what potential clients are struggling with.
Take a look at google trends to search for words that might be associated with the coaching niche you are interested in or reverse engineer a search to find out what your ideal clients are looking for with Google Trendshttps://trends.google.com/trends/?geo=US