For years, the wellness industry was a place of “soft” retreats and general advice: eat your greens, get some sun, and try to meditate. But as we move toward 2030, the market is undergoing a seismic shift. We are witnessing the industrialization of the human nervous system. The “somatic craze” currently sweeping social media isn’t just…
The landscape of healthcare is undergoing a seismic shift. As we navigate 2026, the traditional “fix-it-when-it-breaks” model is being replaced by a proactive, 360-degree approach to well-being. Complementary and Alternative Medicine (CAM), root-cause focused coaching and holistic mental health care are no longer “alternative”—they are becoming the standard. Driven by a desire for personalized care…
“Overcrowded” and “Oversaturated” gets tossed around a lot in the coaching and wellness industry. But the data—and what people are actually buying—tell a different story: targeted, integrative, holistic, complementary and alternative and somatic-informed offerings are expanding, not shrinking. The demand and the market just keep growing! Let’s take a look at the numbers… The pie…
“Overcrowded” and “Oversaturated” gets tossed around a lot in the coaching and wellness industry. But the data—and what people are actually buying—tell a different story: targeted, integrative, holistic, complementary and alternative and somatic-informed offerings are expanding, not shrinking. The demand and the market just keep growing! Let’s take a look at the numbers… The pie…
The New Year is a time for fresh starts and renewed focus—both for your clients and for you as a coach or wellness practitioner. It’s an ideal moment to take stock of your business, set meaningful goals, and prepare to make the year ahead your most successful yet. Below are five actionable steps to help…
To fully understand the unique and highly effective coaching model that IWA teaches our students, it is first important to break down and explain other models of practice – The Outside-In Model The outside-in model is the typical model most physical modalities address. Examples of those who use this model would be traditional western medical…
The reason a person works with a coach versus a therapist when it comes to overcoming obstacles, transforming their lives, or setting and achieving goals is that they want someone who can help them take action and get where they want to go. These people are seeking outcomes, not simply verbal processing. They want change,…
My personal experience with IWA changed my life and propelled me into living out my dream of pursuing my best life yet. In 2015, I was forced to let go of people and things that were holding me back from truly living. That year, I buried my mother, ended my marriage of 17 years,…
With 2018 right around the corner we want to support you in your business practices! This blog from new IWA business instructor Christine Wilborn shares some powerful takeaways! From Christine: I feel fortunate enough to have gotten a lot of things right in business and still, there are many things I wish I knew, that…
A beautiful article from one of the IWA Instructors, Andrea Leda Wilborn… I want to share an incredible story today about a woman I get to call a client. She inspires me every single week. Not just because she shows up and does the work but because she reminds me what is possible when we dig…
Every coach who starts a business faces roadblocks along the way. Here are the top five roadblocks and simple steps to help you navigate the journey. What are the top business roadblocks that life coaches face? Trying to Be the Expert Putting Pressure on Yourself to Know It All Putting Pressure on Yourself to…
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