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Why Coaching & Holistic, Niched Wellness Isn’t “Oversaturated”—It’s Scaling

“Overcrowded” and “Oversaturated” gets tossed around a lot in the coaching and wellness industry. But the data—and what people are actually buying—tell a different story: targeted, integrative, holistic, complementary and alternative and somatic-informed offerings are expanding, not shrinking. The demand and the market just keep growing!

Let’s take a look at the numbers…

The pie is getting much bigger

  • The global wellness economy is projected to reach ~$6.8T in 2024 and nearly $9T by 2028—growing faster than global GDP. Global Wellness Institute+1
  • McKinsey estimates >$500B in U.S. consumer wellness spend, growing 4–10% annually. “Wellness is more important to consumers than ever.” McKinsey & Company+1

Chronic disease, mental health issues & stress keep fueling demand

  • Both aging and younger populations are investing more time, energy and resources into prevention, wellbeing and complementary and alternative approaches.
  • Life transitions fueling the need for alternative methods of support for their wellbeing. 2025 study showed that 55.4% of American women aged 30-35 and 64.3% of women aged 36-40 reported moderate to severe perimenopausal symptoms. Another report estimates that approximately 2 million U.S. women enter perimenopause each year. 
  • The 2025 World Happiness Report shows the U.S. at an all-time low rank of 24th, while Finland and other Nordic countries maintain high rankings, highlighting a global decline in U.S. happiness due to factors like low trust and optimism. The report’s theme, “Caring and Sharing,” emphasizes that social connections, trust, kindness, and prosocial behavior are vital for well-being and resilient societies. This year’s report also shows a worldwide decline in young people’s happiness and a significant link between sharing meals and life satisfaction. World Happiness Report
  • Younger adults and teens feeling alone and isolated – 19% of young adults across the world reported having no one they could count on for social support. This is a 39% increase compared to 2006. Gallup
  • Global stress levels remain critically highin 2025, with studies showing rising symptoms of depression and anxiety, and a significant majority of people experiencing stress. Key drivers of this stress include financial insecurity, physical and mental health concerns, job insecurity, and the impact of current events. Younger generations are particularly vulnerable, with 6 in 10 Gen Z individuals feeling overwhelmed by global news. Science Direct
  • “Small lifestyle and policy changes can prevent millions of deaths.” —WHO The Times of India and noncommunicable diseases account for ~75% of global deaths; prevention and lifestyle changes are the “best buys.” This keeps lifestyle medicine and nutrition central, not fringe. World Health Organization+2World Health Organization+2
  • Employers are increasing investments in mental health, stress resilience, mindfulness, and telemedicine—prime entry points for integrative and somatic services. Wellable

Niches outperform generic “wellness for everyone” or blanket “life coaching”

Consumers aren’t looking for broad, vague wellness and coaching; they want precision—women’s health, metabolic health, trauma-aware somatics, life transition coaching, longevity coaching, longevity and lifestyle medicine, brain health, holistic financial planning, mental and emotional wellbeing support, integrative life coaching, emotional clearing techniques, self-development & spirituality coaches, purpose career coaching, regression-timeline-hypnosis, sleep optimization, gut-brain nutrition, and targeted complementary and alternative modalities that solve their problems. McKinsey calls these “ripe areas for innovation and investment.” McKinsey & Company

Why integrative + niche modalities work (and keep growing)

Across complementary & alternative coaching and care modalities, (example: integrative/holistic life coaching, somatic/mind-body, hypnotherapy/regression-style techniques, nutrition & longevity coaching, and lifestyle medicine), the research signal is clear: targeted, behavior-centered support inspires outcomes.

  • Mind–body practices
    U.S. NIH’s NCCIH recognizes mind–body practices (yoga, tai chi, meditation, acupuncture, massage, etc.) and summarizes benefits across stress management, mental/emotional health, sleep, balance, and healthy-habit building. “Studies have suggested possible benefits of yoga for several aspects of wellness,” including stress and sleep—exactly where coaching and somatic tools amplify adherence. NCCIH+1
  • Hypnotherapy
    For IBS specifically, gut-directed hypnotherapy shows some of the strongest randomized-trial evidence among psychological therapies, with short- and long-term symptom gains; UK NICE highlights hypnotherapy among useful interventions for managing IBS. “CBT-based interventions and gut-directed hypnotherapy have the largest evidence” in RCTs. PMC+2JNM Journal+2
  • Nutrition coaching & “food-as-medicine”
    Health coaching meta-analyses show clinically meaningful HbA1c drops (~0.3–0.6%)—small changes that compound at scale. PMC
    Landmark Diabetes Prevention Program: lifestyle coaching cut diabetes incidence by 58% (vs. 31% with metformin). “The lifestyle intervention was significantly more effective.” New England Journal of Medicine+1
    Emerging “Food is Medicine” programs improve diet quality/food security and, in some analyses, reduce utilization and costs, underscoring where nutrition-led coaching can plug in. AHA Journals+2American Heart Association+2
  • Physical-activity & longevity coaching
    Behavioral counseling in primary care increases odds of meeting activity guidelines at 6–12 months (pooled OR ~1.41, 24 RCTs), a core lever for healthspan. JAMA Network
  • Lifestyle medicine
    The Ornish Lifestyle Heart Trial demonstrated regression of coronary atherosclerosis with comprehensive lifestyle change; this body of work helped establish intensive cardiac rehabilitation models now recognized by Medicare, with observed improvements in weight, function, and risk factors. PMC+3JAMA Network+3Ornish Lifestyle Medicine+3

When specialized practitioners blend coaching (to support positive outcomes and overcome obstacles and blocks their clients may experience) with mind-body skills, and specific lifestyle medicine and holistic approaches to achieving their goals, outcomes improve in the exact domains consumers care about (stress, metabolic risk, GI symptoms, activity levels). That’s why these niched, integrative services continue to book—and expand—globally.

Research examples of this –

  • Complementary & Alternative Medicine (CAM): $144.7B (2023) → $694B by 2030 (CAGR ~25%). That growth happens in distinct modalities—acupuncture, energy work, naturopathy, integrative nutrition—exactly where niching matters. Grand View Research
  • Personalized nutrition is accelerating globally (projected to $60.9B by 2034). Precedence Research

Digital distribution is multiplying reach (and sub-niches)

Consumers are now incredibly comfortable (and often prefer) virtual sessions with coaches and practitioners. This opens up WHO your potential clients are to EVERYONE in the world!

  • Telehealth: $123B (2024) → $455B by 2030 (CAGR ~24–25%). Virtual care makes highly specific offers (e.g., somatic coaching for long-COVID fatigue or perimenopause support) viable worldwide. Grand View Research+1
  • Digital mental health and mental-health apps are scaling at double-digit CAGRs, enabling hybrid models (programs + coaching + community). Research and Markets+1

B2B demand is pivoting to outcomes—another win for specialists

Organizations are shifting from perk-style wellness to measurable, targeted solutions (stress, MSK pain, sleep, food-as-medicine). In 2024–25 reports, most HR leaders see ROI and plan more investment in mental health, telemedicine, and resilience tools. Wellhub+1

“95% of companies measuring ROI of wellness programs see positive returns.” —Wellhub 2024 Wellhub

Translation: opportunity favors focused brands

If a market were truly saturated, we’d see flat or declining spend. Instead, we see:

What wins now

  1. Niche clearly (who, what condition, what result).
  2. Integrative approach (whole person holistic approach to achieving goals and balanced living)
  3. Hybridize (digital + in-person + community).
  4. Measure outcomes (examples: stress, sleep, HRV, pain, metabolic markers, coaching tools for tracking goal achievement).
  5. Partner B2B (employers, clinics, payers) with targeted solutions.

Bottom line: Holistically focused, niched wellness isn’t crowded; it’s differentiated. The addressable need (NCDs, stress, metabolic and mental health) is vast, consumer spend is rising, delivery is global, and the evidence base is strengthening—exactly the conditions where specialized practitioners and programs scale.

Why Coaching & Holistic, Niched Wellness Isn’t “Oversaturated”—It’s Scaling

“Overcrowded” and “Oversaturated” gets tossed around a lot in the coaching and wellness industry. But the data—and what people are actually buying—tell a different story: targeted, integrative, holistic, complementary and alternative and somatic-informed offerings are expanding, not shrinking. The demand and the market just keep growing!

Let’s take a look at the numbers…

The pie is getting much bigger

  • The global wellness economy is projected to reach ~$6.8T in 2024 and nearly $9T by 2028—growing faster than global GDP. Global Wellness Institute+1
  • McKinsey estimates >$500B in U.S. consumer wellness spend, growing 4–10% annually. “Wellness is more important to consumers than ever.” McKinsey & Company+1

Chronic disease, mental health issues & stress keep fueling demand

  • Both aging and younger populations are investing more time, energy and resources into prevention, wellbeing and complementary and alternative approaches.
  • Life transitions fueling the need for alternative methods of support for their wellbeing. 2025 study showed that 55.4% of American women aged 30-35 and 64.3% of women aged 36-40 reported moderate to severe perimenopausal symptoms. Another report estimates that approximately 2 million U.S. women enter perimenopause each year. 
  • The 2025 World Happiness Report shows the U.S. at an all-time low rank of 24th, while Finland and other Nordic countries maintain high rankings, highlighting a global decline in U.S. happiness due to factors like low trust and optimism. The report’s theme, “Caring and Sharing,” emphasizes that social connections, trust, kindness, and prosocial behavior are vital for well-being and resilient societies. This year’s report also shows a worldwide decline in young people’s happiness and a significant link between sharing meals and life satisfaction. World Happiness Report
  • Younger adults and teens feeling alone and isolated – 19% of young adults across the world reported having no one they could count on for social support. This is a 39% increase compared to 2006. Gallup
  • Global stress levels remain critically highin 2025, with studies showing rising symptoms of depression and anxiety, and a significant majority of people experiencing stress. Key drivers of this stress include financial insecurity, physical and mental health concerns, job insecurity, and the impact of current events. Younger generations are particularly vulnerable, with 6 in 10 Gen Z individuals feeling overwhelmed by global news. Science Direct
  • “Small lifestyle and policy changes can prevent millions of deaths.” —WHO The Times of India and noncommunicable diseases account for ~75% of global deaths; prevention and lifestyle changes are the “best buys.” This keeps lifestyle medicine and nutrition central, not fringe. World Health Organization+2World Health Organization+2
  • Employers are increasing investments in mental health, stress resilience, mindfulness, and telemedicine—prime entry points for integrative and somatic services. Wellable

Niches outperform generic “wellness for everyone” or blanket “life coaching”

Consumers aren’t looking for broad, vague wellness and coaching; they want precision—women’s health, metabolic health, trauma-aware somatics, life transition coaching, longevity coaching, longevity and lifestyle medicine, brain health, holistic financial planning, mental and emotional wellbeing support, integrative life coaching, emotional clearing techniques, self-development & spirituality coaches, purpose career coaching, regression-timeline-hypnosis, sleep optimization, gut-brain nutrition, and targeted complementary and alternative modalities that solve their problems. McKinsey calls these “ripe areas for innovation and investment.” McKinsey & Company

Why integrative + niche modalities work (and keep growing)

Across complementary & alternative coaching and care modalities, (example: integrative/holistic life coaching, somatic/mind-body, hypnotherapy/regression-style techniques, nutrition & longevity coaching, and lifestyle medicine), the research signal is clear: targeted, behavior-centered support inspires outcomes.

  • Mind–body practices
    U.S. NIH’s NCCIH recognizes mind–body practices (yoga, tai chi, meditation, acupuncture, massage, etc.) and summarizes benefits across stress management, mental/emotional health, sleep, balance, and healthy-habit building. “Studies have suggested possible benefits of yoga for several aspects of wellness,” including stress and sleep—exactly where coaching and somatic tools amplify adherence. NCCIH+1
  • Hypnotherapy
    For IBS specifically, gut-directed hypnotherapy shows some of the strongest randomized-trial evidence among psychological therapies, with short- and long-term symptom gains; UK NICE highlights hypnotherapy among useful interventions for managing IBS. “CBT-based interventions and gut-directed hypnotherapy have the largest evidence” in RCTs. PMC+2JNM Journal+2
  • Nutrition coaching & “food-as-medicine”
    Health coaching meta-analyses show clinically meaningful HbA1c drops (~0.3–0.6%)—small changes that compound at scale. PMC
    Landmark Diabetes Prevention Program: lifestyle coaching cut diabetes incidence by 58% (vs. 31% with metformin). “The lifestyle intervention was significantly more effective.” New England Journal of Medicine+1
    Emerging “Food is Medicine” programs improve diet quality/food security and, in some analyses, reduce utilization and costs, underscoring where nutrition-led coaching can plug in. AHA Journals+2American Heart Association+2
  • Physical-activity & longevity coaching
    Behavioral counseling in primary care increases odds of meeting activity guidelines at 6–12 months (pooled OR ~1.41, 24 RCTs), a core lever for healthspan. JAMA Network
  • Lifestyle medicine
    The Ornish Lifestyle Heart Trial demonstrated regression of coronary atherosclerosis with comprehensive lifestyle change; this body of work helped establish intensive cardiac rehabilitation models now recognized by Medicare, with observed improvements in weight, function, and risk factors. PMC+3JAMA Network+3Ornish Lifestyle Medicine+3

When specialized practitioners blend coaching (to support positive outcomes and overcome obstacles and blocks their clients may experience) with mind-body skills, and specific lifestyle medicine and holistic approaches to achieving their goals, outcomes improve in the exact domains consumers care about (stress, metabolic risk, GI symptoms, activity levels). That’s why these niched, integrative services continue to book—and expand—globally.

Research examples of this –

  • Complementary & Alternative Medicine (CAM): $144.7B (2023) → $694B by 2030 (CAGR ~25%). That growth happens in distinct modalities—acupuncture, energy work, naturopathy, integrative nutrition—exactly where niching matters. Grand View Research
  • Personalized nutrition is accelerating globally (projected to $60.9B by 2034). Precedence Research

Digital distribution is multiplying reach (and sub-niches)

Consumers are now incredibly comfortable (and often prefer) virtual sessions with coaches and practitioners. This opens up WHO your potential clients are to EVERYONE in the world!

  • Telehealth: $123B (2024) → $455B by 2030 (CAGR ~24–25%). Virtual care makes highly specific offers (e.g., somatic coaching for long-COVID fatigue or perimenopause support) viable worldwide. Grand View Research+1
  • Digital mental health and mental-health apps are scaling at double-digit CAGRs, enabling hybrid models (programs + coaching + community). Research and Markets+1

B2B demand is pivoting to outcomes—another win for specialists

Organizations are shifting from perk-style wellness to measurable, targeted solutions (stress, MSK pain, sleep, food-as-medicine). In 2024–25 reports, most HR leaders see ROI and plan more investment in mental health, telemedicine, and resilience tools. Wellhub+1

“95% of companies measuring ROI of wellness programs see positive returns.” —Wellhub 2024 Wellhub

Translation: opportunity favors focused brands

If a market were truly saturated, we’d see flat or declining spend. Instead, we see:

What wins now

  1. Niche clearly (who, what condition, what result).
  2. Integrative approach (whole person holistic approach to achieving goals and balanced living)
  3. Hybridize (digital + in-person + community).
  4. Measure outcomes (examples: stress, sleep, HRV, pain, metabolic markers, coaching tools for tracking goal achievement).
  5. Partner B2B (employers, clinics, payers) with targeted solutions.

Bottom line: Holistically focused, niched wellness isn’t crowded; it’s differentiated. The addressable need (NCDs, stress, metabolic and mental health) is vast, consumer spend is rising, delivery is global, and the evidence base is strengthening—exactly the conditions where specialized practitioners and programs scale.

What The Internet Is Saying About US!

A lot of company’s write biased information about their programs. We asked AI through a google search to review us and here is what the internet is saying:
Integrative Wellness Academy (IWA Coaching) appears to have very positive reviews, with many individuals expressing satisfaction with the coaching certification program and the supportive, holistic approach to learning and client empowerment. 

Here’s a breakdown of the key themes from the reviews:
  • Positive Learning Experience:
    Many reviewers highlight the clarity and simplicity of the information delivery, the thoughtful teaching process, and the relatability and welcoming nature of the instructors. 

  • Holistic and Integrative Approach:
    IWA emphasizes a holistic approach to coaching, focusing on the interconnectedness of body, mind, and spirit, and empowering clients to make effective changes in their lives. 

  • Supportive Community:
    Reviewers emphasize the strong sense of community and the value placed on building relationships rooted in love, trust, ethics, and respect. 

  • Personal and Professional Growth:
    Many individuals mention how the certification helped them achieve their dreams of becoming coaches/practitioners and how it equipped them with tools to help clients deal with stress, anxiety, depression, trauma and better achieve their goals. 

  • Focus on Emotional Process and Release:
    IWA’s approach includes emotional process and release techniques, which differentiates it from ICF-accredited curriculums. 
    You can also check out some video reviews and posted reviews by our graduates HERE

The Power of the Holistic Life Coaching Model: Inside-Out and Outside-In for Transformative Change

In the fast-paced modern world, balancing the interconnected aspects of our lives—mental, emotional, physical, and spiritual—has become a cornerstone for lasting well-being. The Holistic Life Coaching Model that Integrative Wellness Academy teaches as part of our proprietary coaching techniques is rooted in the understanding that these four dimensions are inextricably linked, and achieving harmony across them is key to personal growth and fulfillment. This model is further strengthened by the Inside-Out and Outside-In Coaching Model, a proprietary integrative approach that addresses both the surface-level behaviors and the deep-seated beliefs that drive them.

This combined model is uniquely effective, drawing on evidence from psychology, neuroscience, and holistic health research. We explain WHY and HOW this approach is not only powerful, but scientifically proven to lead to the best possible outcomes for clients…

The Four Aspects of Self: A Holistic Perspective

The Holistic Life Coaching Model identifies four interconnected dimensions of self:

  1. Mental: Our thought patterns, self-perception, and cognitive frameworks shape how we view ourselves and the world. Research shows that cognitive-behavioral techniques, such as reframing thoughts, can significantly improve mental health outcomes (Beck, 2011).
  2. Emotional: Emotional regulation and the quality of our relationships—both with ourselves and others—are foundational to well-being. Emotional intelligence (EI), as Goleman (1995) emphasizes, plays a critical role in navigating life’s challenges and fostering connection.
  3. Physical: This includes not only physical health but also tangible aspects of life such as career and finances. Studies indicate that physical wellness is tightly linked to emotional resilience and mental clarity (Ratey, 2008).
  4. Spiritual: Awareness, self-discovery, and connection to something greater than ourselves offer meaning and purpose. Spiritual well-being has been associated with reduced stress and increased life satisfaction (Koenig, 2012).

These dimensions operate as a system—imbalance in one area often manifests as distress in another. For instance, financial strain (physical) can lead to anxiety (mental) and strain relationships (emotional), highlighting the need for a holistic coaching approach.

Inside-Out and Outside-In: Addressing Both Behavior and Belief

The Inside-Out and Outside-In Coaching Model integrates two essential coaching strategies:

  1. Inside-Out Coaching focuses on internal transformation—overcoming limiting beliefs, resolving negative psychological patterns, and cultivating self-awareness. Research in neuroplasticity demonstrates that changing thought patterns can rewire the brain, fostering resilience and adaptive behaviors (Siegel, 2010).
  2. Outside-In Coaching emphasizes external strategies such as behavior modification, goal-setting, and tangible action steps. Behavioral psychology supports this approach, showing that structured, measurable strategies can reinforce positive habits and lead to sustainable change (Skinner, 1953).

By addressing both internal (root causes) and external factors, this model ensures that change is not only deep-rooted but also actionable. A client may uncover a limiting belief (“I’m not good enough”) while simultaneously working on practical steps to advance their career or improve physical health. This dual approach aligns with findings from integrative health studies, which advocate for addressing both symptoms and root causes for effective intervention (Lutz et al., 2015).

Why This Model Is Most Effective

  1. Sustainability of Change

Lasting transformation requires addressing both the “why” and the “how.” The Inside-Out approach resolves internal blocks, while the Outside-In ensures external alignment with goals. Research in behavior change highlights that interventions focusing solely on external factors often fail without concurrent internal shifts (Prochaska & DiClemente, 1983).

  1. Interconnected Well-Being

By integrating mental, emotional, physical, and spiritual dimensions, the model reflects the biopsychosocial-spiritual framework widely endorsed in holistic health care. Studies confirm that addressing multiple dimensions of well-being simultaneously leads to better outcomes than single-focus interventions (Suls & Rothman, 2004).

  1. Client Empowerment

Clients guided by this model gain the tools to self-regulate and sustain their progress. By fostering self-awareness and actionable strategies, the model aligns with the principles of self-determination theory, which emphasizes autonomy, competence, and relatedness as drivers of motivation (Deci & Ryan, 1985).

Success in Practice

Consider a client struggling with career stagnation and self-doubt. Using the Holistic Life Coaching Model:

  • Mentally: They identify and reframe limiting beliefs, such as “I’ll never succeed.”
  • Emotionally: They explore and process feelings of inadequacy, improving self-esteem.
  • Physically: They develop actionable career goals and strategies for implementation.
  • Spiritually: They reconnect with their purpose, aligning career choices with personal values.

Simultaneously, the Inside-Out approach tackles the root cause of self-doubt, while the Outside-In approach builds confidence through tangible achievements. This comprehensive strategy creates a virtuous cycle of growth, reinforcing changes at every level.

The Holistic Life Coaching Model, enriched by the Inside-Out and Outside-In Coaching Model, is uniquely effective because it mirrors the complexity of human well-being. By addressing all dimensions of self and integrating both internal and external approaches, this model creates a transformative coaching experience that fosters lasting, meaningful change.

As clients learn to balance their mental, emotional, physical, and spiritual dimensions, they achieve not just their goals but also a deeper sense of harmony and fulfillment. Coaches who adopt this integrative approach stand at the forefront of a new era in personal development, where lasting transformation is not only possible but inevitable.

References

  • Beck, A. T. (2011). Cognitive Therapy of Depression. Guilford Press.
  • Deci, E. L., & Ryan, R. M. (1985). Intrinsic Motivation and Self-Determination in Human Behavior. Springer.
  • Goleman, D. (1995). Emotional Intelligence: Why It Can Matter More Than IQ. Bantam Books.
  • Koenig, H. G. (2012). Handbook of Religion and Health. Oxford University Press.
  • Dew, R (2019). Healing the Total Self

The Benefits of Being Your Own Boss as a Holistically Focused Coach

Working for yourself as a holistically focused coach can be one of the most fulfilling and empowering career paths. Whether this is in the space of life or wellness coaching, somatic coaching and practice, hypnosis, fitness, financial coaching or other niche coaching specialties, the holistic route provides SO much value! Combining your passion for guiding others toward wellness, healing and their best lives with the freedom of entrepreneurship allows you to create a life and business that aligns with your values. Here are some of the key benefits of stepping into this role:

  1. Freedom to Design Your Life and Business

As a holistically focused coach, working for yourself means you set your schedule, choose your clients, and design programs that resonate with your philosophy. Whether you want to work part-time, create online courses, or offer one-on-one coaching, you have the flexibility to build a business that complements your lifestyle and goals.

This freedom also extends to your personal life. Want to spend mornings meditating or evenings with family? As your own boss, you can structure your day to prioritize what matters most.

  1. Alignment with Your Values

Holistic coaching is deeply rooted in aligning mind, body, and spirit. By working for yourself, you can build a business that mirrors your personal values. Whether it’s integrating sustainable practices, focusing on community wellness, or emphasizing spiritual growth, you have the autonomy to create a business that feels authentic to you.

Unlike traditional corporate roles, where you may need to conform to policies or practices that don’t align with your beliefs, being self-employed allows you to stay true to your mission.

  1. Uncapped Earning Potential

When you work for yourself, your income is determined by your efforts, creativity, and ability to connect with clients. Unlike salaried jobs, there’s no ceiling to your earnings.

You can diversify your offerings, such as creating digital courses, writing a book, hosting workshops, or building a membership program, to generate multiple income streams. This financial independence empowers you to invest in your growth and long-term goals.

  1. Personal Growth and Fulfillment

Being a holistic coach often involves practicing what you preach. You’ll naturally deepen your own wellness journey as you guide others through theirs.

Running your own business also pushes you out of your comfort zone, encouraging you to learn new skills like marketing, public speaking, and leadership. This growth not only benefits your business but also enriches your personal life.

  1. Impactful Work

Few careers are as rewarding as helping others achieve balance, health, and purpose. As a holistically focused coach, you have the privilege of witnessing transformations in your clients’ lives.

Whether you’re helping someone heal from burnout, achieve their fitness goals, or reconnect with their inner wisdom, your work creates a ripple effect of positivity that extends beyond your immediate client base.

  1. Adaptability in a Changing World

The wellness industry is evolving, with more people seeking holistic solutions for their health. As an independent coach, you can quickly adapt to trends and demands. You can explore new techniques, adopt innovative technologies, and pivot your offerings to meet the needs of your audience.

This adaptability ensures that your business remains relevant and thriving, even in an ever-changing landscape.

  1. Connection with Like-Minded Individuals

Working for yourself doesn’t mean working alone. As a holistic coach, you’ll naturally connect with other wellness professionals, clients, and communities that share your passion for health and transformation.

These relationships can lead to collaborations, referrals, and lifelong friendships, creating a network of support and inspiration.

  1. Opportunity to Live a Purpose-Driven Life

Being a holistically focused coach allows you to merge your career with your calling. Every day, you have the opportunity to live a purpose-driven life, doing work that lights you up and makes a difference in the world. By helping others improve their lives, you contribute to a healthier, more compassionate world—starting with yourself.

Working for yourself as a holistically focused coach is more than just a career—it’s a lifestyle that fosters freedom, growth, and purpose. While entrepreneurship comes with its challenges, the rewards of creating a life and business that align with your values are immeasurable.

If you’re considering this path, remember: the journey starts with a single step. Trust in your passion, stay committed to your vision, and take the leap toward building a business that supports your dreams and transforms lives.

Learn more about the different educational paths you can take at Integrative Wellness Academy to gain professional and master level certifications within the coaching field! Discover our programs HERE

Also to learn more about how to succeed in business as a coach read our recent blog:

How to Prepare for a Successful New Year in Business as a Coach or Practitioner

How to Prepare for a Successful New Year in Business as a Coach or Practitioner

The New Year is a time for fresh starts and renewed focus—both for your clients and for you as a coach or wellness practitioner. It’s an ideal moment to take stock of your business, set meaningful goals, and prepare to make the year ahead your most successful yet. Below are five actionable steps to help you lay a strong foundation for growth and impact in the year to come.

  1. Complete an Excellent Certification Course

The first step in preparing for a thriving coaching practice is ensuring you’re equipped with the best tools, skills, and credentials. Completing a high-quality certification program not only strengthens your confidence but also boosts your credibility with potential clients. Whether you’re a life coach, health and wellness coach, or somatic practitioner, earning a recognized certification can set you apart in a competitive market and position you as a trusted expert in your field.

Take the time to evaluate programs that align with your values and goals. Look for certifications that offer comprehensive training, mentorship, and ongoing support so you can hit the ground running with your practice. At Integrative Wellness Academy offers all of these within each of our online certification courses. To learn more about our different educational paths and certification courses visit: https://iwacoaching.com/programs/

  1. Clarify Your Niche and Ideal Client

A well-defined niche allows you to connect deeply with the clients you’re meant to serve. Reflect on your strengths, passions, and the transformation you most enjoy facilitating. Are you passionate about helping people overcome stress, develop healthy habits, or connect more deeply with their bodies?

Once you’ve identified your niche, create a clear profile of your ideal client. Consider their challenges, goals, and the solutions they’re seeking. Knowing who you serve and how you help them makes your marketing and messaging far more effective.

  1. Set SMART Goals for Your Business

Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals provide a clear roadmap for success. Break your goals into actionable steps and set deadlines to hold yourself accountable. For example:

  • Increase client base by 20% by June.
  • Launch a 6-week group coaching program by March.
  • Grow your email list to 500 subscribers by April.

Use tools like project management software or a planner to track your progress and celebrate milestones along the way.

  1. Develop a Marketing Strategy

A solid marketing plan is essential for attracting and retaining clients. Think about where your ideal clients spend their time—on social media, in online communities, or at local events—and create content that resonates with them.

Key elements of your strategy might include:

  • Social Media Presence: Post valuable, engaging content consistently.
  • Email Marketing: Build an email list and share insights, tips, and updates regularly.
  • Website Optimization: Ensure your site clearly communicates who you are, what you offer, and how to contact you.

Consider offering free resources, such as a downloadable guide or a mini-course, to showcase your expertise and build trust with potential clients.

  1. Create Systems for Success

Behind every thriving coaching business are streamlined systems that save time and reduce stress. Audit your current workflows and identify areas for improvement. Do you have an efficient client onboarding process? Are your scheduling and payment systems easy to use?

Invest in tools and platforms that can simplify your operations, such as:

  • Scheduling Software: Tools like Calendly or Acuity for seamless booking.
  • Client Management: Platforms like Practice Better or Notion for tracking client progress.
  • Financial Tracking: Software like QuickBooks or Wave for managing your income and expenses.

Systems allow you to focus more on what you love—helping your clients—and less on administrative tasks.

Success in the New Year begins with intentional preparation. By earning a high-quality certification, clarifying your niche, setting SMART goals, developing a strategic marketing plan, and creating effective systems, you’ll be ready to elevate your coaching or wellness practice to new heights.

Start taking these steps now, and when the New Year begins, you’ll be poised to make a lasting impact in the lives of your clients—and in your own business.

Here’s to your success in the year ahead! 🌟

10 Steps to Building a Successful Coaching Business in 2024 and Beyond

The coaching industry is STILL rapidly expanding, with more people seeking guidance in areas like health, career, relationships, stress management, wellbeing and personal growth. With the global coaching market continuing to grow, 2024 is the perfect time to step into this rewarding field. However, building a successful coaching business takes more than just passion—it requires strategy, dedication, and a clear plan for growth AFTER you become certified. The very first step of course is getting the education and skill set to be an EXCELLENT coach. That is what will set you apart from other coaches and build a sustainable and successful career. Integrative Wellness Academy’s (IWA) Integrative Life Coaching (ILC) Certification Course is the only truly holistic coaching program and offers a deep integrative education and coaching toolkit! To read more about our ILC certification course click HERE.

To schedule a call with an IWA instructor to get your questions answered and find out if an IWA certification course is the right fit for you click HERE

So what about AFTER you become certified? Here are 10 essential steps to launching and scaling your coaching business in 2024 and beyond.

  1. Define Your Niche and Target Audience

The coaching industry is vast, and to stand out, you need to define either a clear niche (specialty) or clear idea of what type of client’s you serve and with what type of results (example: life transformations). Specializing in a particular area—whether it’s wellness, career, relationships, self-development or even more niched down areas like ‘work-life balance’ or stress management, this will help you attract the right clients because you are CLEARLY communicating what you do and how you help. Understanding your ideal client’s pain points, goals, and challenges is key to positioning yourself as an expert in that niche.

  • Action Step: Research and outline your specific niche or specific type of client. Then create a detailed profile of your ideal client, identifying their needs and how your coaching can solve their problems.
  1. Develop a Signature Coaching Program

One of the best ways to differentiate yourself from other coaches is by creating a signature coaching program. This program should reflect your unique methodology and offer clear, structured steps to help clients achieve their goals. By offering a distinctive program, you create a recognizable brand and give potential clients a compelling reason to choose you.

  • Action Step: Outline the key steps of your coaching process and package it into a signature program. Name it in a way that resonates with your audience and speaks to the transformation they will experience. If you have studied with us at IWA then you already have these tools to create your own OR you can use the Transform Program curriculum taught within the ILC certification course or you can take the Transform Facilitator Course.
  1. Build a Strong Online Presence

In 2024, having a strong online presence is non-negotiable. Even if you have a client referred to you or meet them at an event, they will still ask for your social media handle and check you out. Social media is now considered ‘social proof’. Proof of validity, tone, safety and audience. Clients are more likely to find you through good old-fashioned referrals and cross-referral relationships you develop with other practitioners, however many will find you Google, social media, or online content. A professional website is also a must, showcasing your services (what you offer and HOW you help), testimonials, blog posts, and a clear call to action. Additionally, building a presence on platforms like LinkedIn, Instagram, or YouTube will help you connect with your audience.

  • Action Step: Invest in building a user-friendly website that reflects your brand. Regularly update your social media profiles with valuable content and engage with your audience consistently.
  1. Leverage Educational Based Content Marketing

Content marketing, especially educational based content marketing is one of the most effective ways to build authority and trust in you and your coaching services. Whether it’s through blogging, podcasts, or videos, sharing your insights and expertise helps potential clients get to know you, understand your value, and build trust before they even contact you. It also helps with SEO, so people can find you more easily online.

  • Action Step: Create a content calendar (focus on educational content, not ‘sales-y’ content) and commit to producing regular content. Whether it’s weekly blog posts, YouTube videos, or social media updates, consistency is key.
  1. Develop a Marketing and Sales Strategy

Marketing is the lifeblood of any successful business. You need to consistently promote your services and bring in new clients. This involves a mix of organic marketing (such as SEO and social media) and paid advertising (like Google Ads or Facebook Ads). Don’t overlook networking and partnerships with other professionals who may refer clients to you.

  • Action Step: Create a marketing plan that includes a mix of organic and paid strategies. Set monthly goals and track your progress to see what’s working.
  1. Offer Free Value to Build Trust

One of the most effective ways to attract clients is by offering free value upfront. This could be in the form of free consultations, downloadable guides, webinars, workshops or even Instagram or Facebook live talks. By giving potential clients a taste of what you offer, you build trust and make it easier for them to see the value in working with you long-term.

  • Action Step: Develop a free resource, such as an eBook, workshop, social media live talk, or video series, that provides value to your audience. Use this as a lead magnet to grow your email list.
  1. Create a Scalable Business Model

To grow your business sustainably, think beyond one-on-one coaching. Group coaching, online courses, and membership programs can help you reach more clients without trading time for money. This also allows you to build a community of like-minded individuals who can support each other while benefiting from your guidance.

  • Action Step: Brainstorm ways to offer scalable services, such as group coaching (consider leading a Transform program from the ILC curriculum or you can take the Transform Facilitator Course), online programs, or digital products. These will allow you to serve more clients without significantly increasing your workload.
  1. Invest in Continued Learning and Development

The coaching industry is dynamic, and staying ahead of trends and best practices is essential to providing the best service to your clients. Whether it’s attending industry conferences, gaining specialist level training to be seen as an expert through our Master Integrative Life Coaching (MISP) Certification Course, or by enrolling in a new certification programs like our Integrative Somatic Practitioner (ISP) or Master Integrative Somatic Practitioner (MISP) Certification Course, Emotional Clearing Method (ECM) Practitioner Certification Course or our Holistic Life Planner (HLP) Certification Course Certification Course to expand the services you can offer, or hiring your own coach, investing in your personal and professional development will ensure your skills stay sharp and relevant.

  • Action Step: Set aside time and money for ongoing education, whether through certifications, mentorship, or attending workshops.
  1. Build a Network and Collaborate

Coaching can sometimes feel like a solitary endeavor, but collaboration is key to long-term success. Build a strong professional network by connecting with other coaches, wellness professionals, or complementary service providers. These connections can lead to referrals, partnerships, and even co-hosted events or programs.

  • Action Step: Attend industry events, join coaching associations, and participate in online communities to build a strong network. Reach out to potential collaborators for joint ventures or partnerships. If you are a student or graduate of IWA, be sure to take full advantage after graduation of your stude3nt cohort group for support as well!
  1. Track Your Metrics and Adjust Accordingly

A successful coaching business requires constant refinement. ‘Practice, play and adjust’ IWA founder and head instructor, Dr. Rachel Eva Dew always says! Tracking your key metrics—such as client acquisition, retention, income, and marketing ROI (return on investment)—will help you understand what’s working and what needs improvement. Don’t be afraid to pivot or adjust your strategy if something isn’t delivering the desired results.

  • Action Step: Set clear business goals and key performance indicators (KPIs) for your coaching practice. Regularly review these metrics and adjust your approach as necessary.

Building a Sustainable Coaching Business for 2024 and Beyond

Building a successful coaching business in 2024 requires more than just passion. It quality education and skills as well as requires careful planning, consistency, and a willingness to adapt to the ever-evolving market. By following these 10 steps—defining your niche and/or your ideal client, developing a strong online presence, leveraging content marketing, and offering scalable services—you’ll be well on your way to building a thriving, sustainable coaching practice.

Remember, the coaching industry is growing rapidly, and the opportunities are vast. With dedication, the right strategy, and a commitment to providing value, you can build a successful coaching business that thrives in today and beyond!

To schedule a call with an IWA instructor to get your questions answered and find out if an IWA certification course is the right fit for you click HERE

Understanding Somatic Practice vs. Somatic Therapy: A Holistic Approach to Well-being

In recent years, the concepts of somatic healing also known as somatic practice or somatic coaching and the field of somatic therapy have gained traction as effective methods for achieving holistic well-being. Both practices (modalities) are grounded in the belief that our bodies hold wisdom and that tapping into this wisdom can lead to profound personal growth and healing. However, despite their similarities, somatic practice or somatic coaching and somatic therapy serve different purposes and utilize distinct approaches. In short, they are two very separate fields, as different as life coaching and psychotherapy.

What is Somatic Practice?

Somatic practice also known as somatic coaching is a form of personal development that integrates body awareness, somatic techniques, embodiment and movement as the central point within a coaching process. Unlike traditional coaching, which primarily focuses on achieving life goals, somatic practice recognizes the body as a critical component of the coaching journey towards achieving healing., wellbeing, balanced life and ultimately happiness. The Integrative Somatic Practitioner Certification Course https://iwacoaching.com/somatic-practitioner-certification/ trains and equips graduates to help their clients more effectively deal with life in an embodied and grounded way while assisting with stress, anxiety, lack of balance, depression and trauma. This type of somatic practice utilizes effective tools and techniques that empower individuals to increase their capacity for stressors, process and release stuck stress and trauma and become more aware /self-aware and attuned within themselves. This practice supports clients to self-regulate their nervous system, stay grounded, achieve an even better understanding of their internal landscape (embodiment) and re-wire the neural pathways (behavior patterns) that have developed as a result of current and past stuck emotions, trauma and chronic stress.

Key Aspects of Somatic Practice:

  1. Body Awareness: Somatic practice encourages clients to become more aware of their bodily sensations, posture, and movement patterns, including where and how they store stress and emotions. This heightened awareness helps individuals understand how their physical state influences their thoughts, emotions, and behaviors.
  2. Embodied Practices: Techniques such as breathing exercises, mindful movement, and body-centered visualization are used to help clients reconnect with their bodies and access their inner wisdom.
  3. Goal-Oriented: Somatic practice is typically future-focused and goal-oriented in the ways that somatic care plans and daily somatic practice help the client to achieve sustainable positive change. Practitioners work with clients to identify and achieve somatic goals, using the body as a tool for insight and transformation.
  4. Empowerment: By fostering a deeper connection with their bodies, clients are empowered to make more informed and authentic choices in their lives.

What is Somatic Therapy?

Somatic therapy, on the other hand, is a form of psychotherapy (talk-therapy) that also integrates body awareness but places a stronger emphasis on healing trauma and addressing psychological issues through the traditional mental health modality of psychotherapy. This therapeutic approach is grounded in the understanding that trauma and emotional distress are often stored in the body.

Key Aspects of Somatic Therapy:

  1. Trauma-Informed: Somatic therapy is particularly effective for individuals who have experienced trauma. It helps clients release stored trauma and heal emotional wounds by working through bodily sensations and movements. It is important to note that somatic practice and somatic coaching also does the same.
  2. Mind-Body Integration: Therapists use techniques such as somatic experiencing, body-focused dialogue, and touch to help clients process and integrate traumatic experiences alongside of psychotherapy. The goal is to create a harmonious connection between the mind and body.
  3. Emotional Healing: Somatic therapy aims to alleviate symptoms of anxiety, depression, PTSD, and other mental health conditions by addressing the root causes stored within the body. Again, often with somatic practice and somatic coaching client’s experience these same positive outcomes.
  4. Therapeutic Relationship: The relationship between the therapist and client is crucial in somatic therapy. The therapist provides a safe and supportive environment for clients to explore and heal their embodied experiences.

Somatic practice and somatic coaching as well as somatic therapy offer unique pathways to harness the wisdom of the body for personal growth and healing. Somatic practitioners and somatic coaches experience hugely rewarding careers and are in high demand currently around the world. Since somatic practice and somatic coaching is an unregulated industry, those who are certified can legally practice anywhere in the world, both virtually via video sessions or by offering in-person sessions.

The Future Growth of the Coaching Industry and Why You Should Enter Now

The Booming Coaching Industry: A Snapshot

The coaching industry (life coaching, somatic coaching, wellness coaching and holistic coaching niches) is experiencing unprecedented growth, evolving from a niche market into a mainstream profession. As people increasingly seek personal and professional development, the demand for coaches has surged. According to a recent report, the global coaching industry is now valued at over $2.8 billion and continues to grow at an annual rate of 6.7%.

Key Drivers of Growth

Several factors are fueling this rapid expansion:

  1. Rising Demand for Personal Development: In an era where self-improvement is highly valued, more individuals are turning to coaches to help them achieve their goals. This encompasses life coaching, career coaching, health and wellness coaching, and more.
  2. Corporate Investment in Employee Development: Companies recognize the value of coaching in enhancing employee performance and engagement. As a result, corporate coaching programs are becoming more common, driving demand for skilled coaches.
  3. Advancements in Technology: Technology has revolutionized coaching, making it accessible to a global audience. Online coaching platforms and virtual sessions allow coaches to reach clients worldwide, breaking geographical barriers.
  4. Increased Awareness of Mental Health: There is a growing recognition of the importance of mental health and well-being. Coaches are playing a crucial role in providing support and strategies for managing stress, anxiety, and other mental health issues.
  5. Flexibility and Work-Life Balance: The gig economy and the desire for flexible work arrangements have led many to pursue coaching as a career. Coaches can often set their schedules and work from anywhere, offering an appealing work-life balance.

The Future Outlook

The coaching industry shows no signs of slowing down. With ongoing technological advancements and a sustained emphasis on personal and professional development, the market is poised for continued growth. Here are some trends to watch:

  1. Integration of AI and Big Data: Artificial intelligence and big data will enhance coaching practices by providing personalized insights and tracking progress more effectively. Coaches will have access to tools that can analyze client behavior and suggest tailored strategies.
  2. Niche Specialization: As the industry matures, there will be a growing demand for coaches with specialized expertise. Coaches who can address specific needs, such as leadership development, career transitions, or health optimization, will be in high demand.
  3. Holistic Approaches: The future of coaching will likely involve more holistic approaches that consider the interconnectedness of mind, body, and spirit. Integrative Life Coaches who can integrate wellness, mindfulness, and somatic practices will have a competitive edge. This is the number one reason to become trained and certified through Integrative Wellness Academy. We are the only truly holistic and integrative coaching school world-wide!
  4. Globalization of Coaching: The ability to coach clients from different cultural backgrounds will become increasingly important. Coaches who can adapt their methods to diverse clients will thrive in the global market.

Why Enter the Coaching Industry Now?

  1. Growing Market: The expanding market offers ample opportunities for new coaches. Whether you are interested in life coaching, executive coaching, or health coaching, there is a growing client base seeking your services.
  2. Impactful Career: Coaching allows you to make a significant impact on people’s lives. Helping clients achieve their goals, overcome challenges, and improve their well-being can be incredibly rewarding.
  3. Entrepreneurial Opportunities: The coaching industry offers numerous entrepreneurial opportunities. You can build your brand, create online courses, write books, and even develop your coaching methodology.
  4. Continuous Learning and Development: As a coach, you are constantly learning and evolving. The profession encourages continuous personal and professional development, ensuring that you stay at the forefront of industry trends and best practices.
  5. Flexible Work Environment: Coaching provides the flexibility to work from anywhere and set your own schedule. This flexibility can lead to a better work-life balance and increased job satisfaction.

The coaching industry is on a trajectory of sustained growth, driven by increasing demand for personal and professional development, corporate investment, and advancements in technology. Entering the coaching profession now positions you to capitalize on these trends, offering a fulfilling and impactful career. Whether you are passionate about helping others, seeking entrepreneurial opportunities, or looking for a flexible work environment, the coaching industry holds immense potential for those ready to take the leap. To learn more about all the different professional certifications we offer within the field of coaching visit: https://iwacoaching.com/programs/

Integrative Wellness Academy Review and Why I Became An ISP (Integrative Somatic Practitioner)

Integrative Wellness Academy (IWA) has been a leader since 2010 as an international online school for Integrative Life Coaches (ILC) and holistic practitioners such as Emotional Clearing Method Practitioners (ECM) and Integrative Somatic Practitioner (ISP). One of our recent graduates, Lisa Tran wrote a wonderful blog and honest review of her experience both getting her certification through IWA as well as her post graduation experience building her private practice. Here is what Lisa said, ‘Since completing my training as an Integrative Somatic Practitioner (ISP) with the Integrative Wellness Academy (IWA), I’ve received so many questions and DMs on Instagram from others who are considering the program themselves. This brings me so much joy, as I personally believe now more than ever, that the world needs more integrative somatic practitioners! It is an excellent certification that can be useful for your own personal wellbeing, but it is also a great certification to add to your other tools and skills, if you are a health coach, yoga instructor, therapist, or other practitioner. Through the ISP certification, you can expand your career to experience more freedom and flexibility while also helping others through somatic practices.

This post outlines my honest Integrative Wellness Academy review of the ISP program, answers common questions about the curriculum, and shares what inspired me to become an ISP.

IWA Review | My Experience

Why I personally chose the IWA program

To be sure I was making the best choice for me, I researched a few other programs before committing to the IWA program.

I chose the IWA program over others I researched because of its strong emphasis on the somatic foundations and tools and techniques, as well as it being more affordable. I wanted a program that I could complete in a few months time so that I could get my certification and feel confident to take on somatic clients.

Overall, I felt like the IWA program gave me a really strong foundation for helping others through somatic work, and the program also equipped me to feel confident in conducting somatic sessions with clients.

I also love how the ISP certification can be incorporated into what you are already doing (either as a health coach, yoga instructor, career coach, or some other type of holistic practitioner) or can be used as a stand alone service in helping people to address trauma, chronic stress and other emotional/physical/mental blockages in the body, mind and spirit.

What’s next for me after completing my ISP certification?

Since graduating from the IWA program in January of 2024, I have been able to incorporate somatic work into my private practice and work 1:1 with clients on reducing chronic stress and tension in the body for better health, more joy, clearer skin, and radiant energy daily. I have combined my work as an esthetician with somatic practices to help clients improve their day to day life, and it has been incredibly rewarding.

In the future, I will continue to add to my knowledge and ever expanding somatic toolkit and take other programs, courses and certifications, but for now, I truly believe the ISP curriculum will prove beneficial and valuable for years to come.

In addition, through the ISP certification, I have been able to use the tools and techniques in my own life and have seen amazing results in my health, wellbeing and happiness. It was truly one of the best investments I’ve made in my career, business, and health.’

Lisa shares much more in her incredibly detailed blog which you can read HERE and you can also see how she is putting her practice into the world by visiting her HERE

 

 

 

Bridging the Gap: Traditional vs. Holistic Life Coaching Approaches

In the bustling world of personal development and self-improvement, the role of a life coach has gained significant recognition. Life coaches are individuals equipped with the knowledge and skills to guide others in achieving their goals, overcoming obstacles, and ultimately leading more fulfilling lives. However, not all life coaches are created equal, and understanding the difference between traditional and holistic approaches can make all the difference in achieving sustainable positive change.

The Traditional Approach:

Traditionally trained life coaches often focus on surface-level issues and goal-setting techniques. Their methodology may involve setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, creating action plans, and providing accountability. While these techniques can yield short-term results, they often fail to address the underlying root causes of problems and blocks in clients’ lives.

In a traditional coaching model, the emphasis is primarily on external factors such as behavior modification and skill-building. While this approach can lead to tangible improvements, it may neglect the holistic nature of human experience, overlooking the interconnectedness of mind, body, and spirit.

The Holistic and Integrative Perspective:

Contrastingly, holistic life coaches are trained to view clients as whole beings, taking into account their physical, emotional, mental, and spiritual dimensions. Rather than merely treating symptoms, they delve deep into the underlying causes of clients’ challenges, exploring past experiences, belief systems, and emotional patterns.

Holistic life coaches employ a variety of modalities, drawing from psychology, neuroscience, mindfulness practices, energy work, and more. By integrating these diverse approaches, they offer clients a comprehensive toolkit for self-discovery and transformation.

One key aspect of holistic coaching is addressing the root causes of issues. Instead of merely addressing surface-level symptoms, holistic coaches guide clients in uncovering subconscious beliefs, unresolved traumas, and limiting thought patterns that may be holding them back. By shining a light on these hidden barriers, clients can release old patterns and make space for positive change.

Moreover, holistic coaching emphasizes the importance of inner alignment and authenticity. Clients are encouraged to cultivate self-awareness, connect with their intuition, and align their actions with their core values and purpose. This inner alignment not only fosters personal fulfillment but also enables clients to navigate life’s challenges with resilience and grace.

Bridging the Gap:

While traditional and holistic coaching approaches may seem distinct, they are not mutually exclusive. In fact, there is immense value in integrating elements of both approaches to create a balanced and effective coaching experience.

By combining the practical tools of traditional coaching with the depth and insight of holistic practices, coaches can provide clients with a well-rounded approach to personal growth. This integration allows clients to set clear goals, take concrete action steps, while also addressing the deeper layers of their being.

In essence, bridging the gap between traditional and holistic coaching involves honoring the complexity of the human experience. It requires coaches to meet clients where they are, acknowledging their unique strengths, challenges, and aspirations. By embracing a holistic and integrative perspective, coaches can empower clients to not only achieve external success but also cultivate inner peace, fulfillment, and lasting transformation.

In the realm of life coaching, the choice between a traditional or holistic approach can significantly impact the outcomes of the coaching journey for a client. While traditional coaching may offer immediate results, these often are not sustainable or address the root of the issue. Holistic coaching delves deeper, addressing the root causes of issues and facilitating sustainable positive change.

Ultimately, the most effective coaching approach is one that honors the multidimensional nature of human existence, integrating practical strategies with profound self-discovery and inner alignment. By embracing a holistic and integrative perspective, coaches can guide clients towards not only achieving their goals but also living authentically, joyfully, and purposefully. This is what an education through Integrative Wellness Academy provides. To learn more about our certification programs click HERE

What Is a Somatic Workout & What Are The Benefits?

In a world where fitness trends come and go, one term that has been gaining traction is “somatic workout.” But what exactly does it entail, and how does it differ from other forms of exercise? Let’s delve into the essence of somatic workouts and explore their unique benefits.

Understanding Somatic Workouts

At its core, somatic workouts, also often referred to as somatic movement or somatic exercises focus on enhancing body awareness, movement quality, and overall physical well-being. Unlike traditional exercise routines that often prioritize external goals such as burning calories or building muscle, somatic workouts emphasize internal awareness and mindfulness.

The term “somatic” derives from the Greek word “soma,” meaning the body as perceived from within. Somatic exercises aim to re-educate the body’s movement patterns, release muscular tension, and improve posture through gentle, mindful movements.

Key Principles of Somatic Workouts

  1. Mind-Body Connection: Somatic workouts emphasize the connection between the mind and body. Participants are encouraged to become more aware of their bodily sensations, movements, and breathing patterns.
  2. Slow and Gentle Movements: Unlike high-intensity workouts, somatic exercises involve slow, gentle movements designed to activate and engage specific muscles while fostering relaxation.
  3. Release of Muscular Tension: Through mindful movements and gentle stretching, somatic workouts help release tension held in the muscles, promoting greater flexibility and mobility.
  4. Focus on Sensation: Somatic Practitioners who offer somatic workouts as one of their services encourage clients to focus on the sensations arising within their bodies during each movement, fostering a deeper understanding of their physical capabilities and limitations.
  5. Improvement of Body Awareness: Somatic exercises aim to enhance proprioception, the body’s awareness of its position and movement in space. By honing this skill, individuals can move more efficiently and gracefully.

Benefits of Somatic Workouts

  1. Reduced Muscular Tension: Somatic exercises can alleviate chronic muscular tension, helping to relieve discomfort and improve overall flexibility.
  2. Improved Posture: By promoting awareness of posture and alignment, somatic workouts can assist in correcting postural imbalances and reducing the risk of injury.
  3. Enhanced Flexibility and Range of Motion: Through gentle stretching and movement, somatic workouts increase flexibility and improve the body’s range of motion, leading to greater ease of movement in daily activities.
  4. Stress Reduction: The mindful nature of somatic exercises can help reduce stress levels by promoting relaxation and mindfulness.
  5. Better Body Awareness: Practicing somatic workouts fosters a deeper connection with one’s body, enhancing proprioception and overall body awareness.

Getting Started with Somatic Workouts

If you’re interested in exploring somatic workouts, consider seeking guidance from a certified Integrative Somatic Practitioner certified through Integrative Wellness Academy (or becoming certified yourself!). Start slowly, paying close attention to your body’s sensations and limitations.

Remember that somatic workouts are not about pushing your body to its limits but rather about cultivating awareness and fostering a deeper connection with your physical self. With regular practice, you may find yourself moving more freely, with greater ease and grace, both on and off the mat.

In a world where hustle and bustle often dominate our lives, somatic workouts offer a valuable opportunity to slow down, tune in, and truly connect with our bodies. So why not give it a try and embark on a journey toward greater physical and mental well-being? Your body will thank you for it.

Somatic Workouts vs. Yoga: Exploring the Differences

While somatic workouts and yoga share commonalities in their emphasis on mindful movement and body awareness, there are distinct differences between the two practices. Let’s delve into how somatic workouts differ from yoga, particularly in their approach to intuitive movement and emotional release.

Intuitive Movement:

Somatic Workouts: In somatic workouts, the emphasis is placed on intuitive movement that arises from within the individual. Practitioners are encouraged to listen to their bodies and move in ways that feel natural and authentic, focusing on sensations rather than adhering to predefined poses or sequences.

Yoga: While yoga also promotes mindful movement, it often follows structured sequences of poses (asanas) guided by an instructor or a predetermined class plan. While there is room for personal adaptation and exploration within yoga, somatic workouts prioritize individualized movement based on internal cues and sensations.

Focus on Emotional Release:

Somatic Workouts: One key differentiating aspect of somatic workouts is their focus on emotional release through movement. By tuning into the body’s sensations and allowing emotions to surface, practitioners may experience a cathartic release of pent-up emotions stored within the body’s tissues.

Yoga: While yoga can also facilitate emotional release, it typically does so through practices such as breathwork (pranayama), meditation, and mindfulness techniques. While emotional release may occur during yoga practice, it is not always the primary focus as it is in somatic workouts.

Emphasis on Body Awareness:

Somatic Workouts: Somatic workouts place a strong emphasis on cultivating body awareness and proprioception, the ability to sense the position and movement of one’s body. Through mindful movement and sensory awareness, practitioners deepen their understanding of their bodies and their physical capabilities.

Yoga: Yoga also promotes body awareness, but it often does so through static poses and alignment cues. While yoga encourages practitioners to be present in their bodies, somatic workouts offer a more dynamic approach to body awareness through intuitive movement and sensory exploration.

Finding the Right Practice for You

Whether you gravitate towards somatic workouts or yoga, both practices offer valuable tools for cultivating mindfulness, improving physical well-being, and fostering emotional resilience. Ultimately, the choice between the two depends on your preferences, goals, and personal journey.

If you’re drawn to intuitive movement and a focus on emotional release, somatic workouts may resonate more deeply with you. On the other hand, if you prefer structured sequences and a holistic approach to mind-body-spirit connection, yoga could be your practice of choice.

Regardless of which path you choose, both somatic workouts and yoga offer opportunities for self-exploration, growth, and transformation. So why not explore both and discover which practice aligns best with your unique needs and desires? After all, the most important journey is the one that leads you back to yourself.

Taking Your Practice to the Next Level with Integrative Wellness Academy

If you’ve been inspired by the principles of somatic workouts and are eager to share their transformative potential with others, consider becoming a certified Integrative Somatic Practitioner through the Integrative Wellness Academy. This comprehensive training program equips you with the knowledge, skills, and tools to guide both individual clients and groups in somatic movement practices and other somatic healing practices.

Comprehensive Curriculum:

The Integrative Somatic Practitioner program offers a comprehensive curriculum that blends scientific understanding with experiential learning. You’ll delve deep into the principles of somatic practices and movement, anatomy, neuroscience, and psychology, gaining a holistic understanding of how the body-mind connection influences overall well-being.

Hands-On Experience:

Through hands-on training practicum experiences, you’ll have the opportunity to apply your knowledge in real-world settings. Whether working one-on-one with clients or leading group classes, you’ll learn how to effectively facilitate somatic practices that promote healing, resilience, and empowerment.

Individualized Guidance:

As you progress through the program, you’ll receive personalized guidance and mentorship as needed from experienced instructors who are passionate about somatic education. You are able to schedule 1-on-1 calls with instructors as well as get community for virtual study and practice partners amongst your virtual cohort group. Whether you have prior experience in any healing or wellness modality and somatic practices or are new to the field, you’ll receive the education you need to thrive as a somatic practitioner.

Versatility and Adaptability:

Upon completing the Integrative Somatic Practitioner program, you’ll be equipped to work with clients of all ages and abilities in a variety of settings. Whether you choose to offer private sessions, teach group classes, lead retreats or workshops or integrate somatic principles into existing wellness practices, you’ll have the flexibility to tailor your approach to meet the unique needs of your clients.

Empowering Others:

As a certified Integrative Somatic Practitioner, you’ll have the privilege of guiding others on their journey toward greater embodiment, self-awareness, and empowerment. Whether facilitating gentle movements to release tension or guiding individuals through emotional processing techniques, releasing stress or trauma, you’ll play a vital role in supporting others on their path to holistic well-being.

Embrace Your Calling as a Somatic Practitioner

Becoming a certified Integrative Somatic Practitioner through the Integrative Wellness Academy is more than just a professional certification—it’s a transformative journey of self-discovery and empowerment. By embracing the principles of somatic healing and embodying them in your own practice, you’ll not only enrich your own life but also have the opportunity to positively impact the lives of others.

Whether you’re drawn to somatic practices for their potential to heal physical ailments, reduce stress, overcome trauma, or foster emotional resilience, the Integrative Somatic Practitioner certification course offers a pathway to deepen your understanding and share your passion with the world. Are you ready to embark on this transformative journey? If so, the Integrative Wellness Academy welcomes you with open arms. To learn more about the certification course click HERE

Inside-Out and Outside-In Coaching Model

To fully understand the unique and highly effective coaching model that IWA teaches our students, it is first important to break down and explain other models of practice –

The Outside-In Model

The outside-in model is the typical model most physical modalities address. Examples of those who use this model would be traditional western medical doctors, personal trainers, and dentists. The mindset for the “outside-in” model is “my patient comes to me with a problem and I fix it with this treatment.” However, what we have found in much of the research in mind-body medicine over the last decade is that when the core issues, habits, and thought patterns are not treated or resolved, they will simply cause the outside “problem” to recur or transition into another problem in the physical plane.

The Inside-Out Model

The inside-out model is typically the model for most emotional and mental modalities. Examples of this model would be teachers, therapists, and counselors. The mindset for the “inside out” model is “my patient/client/student needs the inner knowledge or emotional resolution in order to see change or solutions.” In many cases this can be a “move towards” in resolving conflict and yet also not be as effective due to slower results, frustrations and lack of understanding how change occurs on the physical plane, and therefore clients/patients/students “fall off” treatment or may not see the results they desired.

The Inside-Out and Outside-In Model (the IWA model)

The “inside-out and outside-in” model is a newer integrative model and many alternative, allopathic and holistic practitioners are moving towards adopting it. The “inside-out and outside-in” model calls for treatment both from the outside moving inward (physical body system moving towards and through to mental, emotional and spiritual) at the same time as providing treatment from the inside moving outward (mental body system moving towards and through to emotional, spiritual and physical).

An oversimplified example of the “inside-out and outside-in” model in action is: The patient is a child who crashed their bike and cut up their knee. We put Band-Aids on the injuries while teaching the child how not to wreck their bike again, and also help them get past their sadness and fear of bike riding and connect with their full abilities.

We coach from this model and provide tools, resources, techniques, and support in all four body systems at the same time, thus addressing our clients’ needs from both the inside and the outside in order to achieve lasting life changes and desired results.

Coaching Resources: Winding up the Summer & Preparing for Fall (For You & Your Clients)

As summer draws to a close and both you and your clients are ramping up for the fall, back to school, back to goals and setting plans for the different holiday seasons, it is time for some resources! As Integrative Wellness & Life Coaches, ECM practitioners, Somatic Practitioners or Holistic Life Planners certified through IWA, it is always important to be both updating and expanding your personal knowledge and the resources you have on deck to support or share with your clients.

Here are some links to helpful articles, resources, studies, and even holistic items that may be of service to you and your clients throughout this upcoming season –

Fall Favorite Articles

Coaching Resources

Fall Favorite Healthy Recipes

Back to School Parenting Resources

Optimizing Health for Fall – Healthy Lifestyle & Functional Medicine

Emotional Wellness & Wellbeing

Career & Finances

Spiritual and Self-Development Gems

Relationship Resources

Videos, Podcasts, and Apps… oh My!

 

What is the difference between Somatic Practices and Somatic Therapy?

First, let’s dive into a deeper understanding of ‘somatic’ in general. Mental health practices have moved significantly beyond talk therapy (psychotherapy). Many different forms of complementary and alternative healing practices are rising in:

  1. Awareness
  2. Efficacy
  3. Popularity

When the central nervous system is calm and safe, the mind becomes clearer. Life becomes more effectively lived. Thriving becomes possible. Everything that shows up in the physical body is feedback. The body is always talking to us, it is our job to learn to listen, honor and respond. The Somatic Practitioner Certification Course trains and equips you to help people more effectively deal with stress, anxiety, depression, PTSD, trauma, and a number of other emotional and physical health issues.

What is Somatic?

“Somato” refers to all the soft tissues of the body, including muscles, connective tissues, and organs. Soma means body in Latin, so most simply put, somatic means ‘of the body’. According to the Merriam Webster Dictionary, the definition of Somatic is – of or relating to the wall of the body.

Somatization is the word used to describe when emotional distress is expressed in the physical body through physical symptoms. Experiencing some levels of somatization are normal, natural and part of everyday life such as a racing heart, muscles becoming sore or tight when you experience stress or tension and even the feeling of uneasiness in your stomach when you feel anxious or nervous.

Somatic memory, also referred to as body memory in its simplest terms is a memory being stored not only within the brain memory but also the body memory. Many body workers, energy healers and mental health therapists explain this phenomenon as memories being stored in fascia (the thin casing of connective tissue that surrounds and holds every organ, blood vessel, bone, nerve fiber and muscle in place) or musculature (the muscles of all or a part of the animal body). However these somatic memories can be experienced as feeling like they are within the organs, organ systems and even skeletal structure as well.

Somatic or body memory is the concept that the body itself can store memories, as opposed to only the brain. This concept has begun to gain notable attention in the field of research and study of cellular memory. Cellular memory is a much more expansive understanding of somatic memory stating that every cell in our bodies hears, listens, and remembers.

Somatic memory is also sometimes referred to as State Memory. However ‘state’ refers to the state of something triggering somatic or body memory.

“Somatics is the study and practice of exploring and understanding the fabric of your soma through your internal awareness.” – from The Somatic Therapy Workbook by Livia Shapiro

Somatics describes any practice or modality that uses the mind-body connection to help a person connect to their internal self or internal landscape in order to listen to signals the body sends about areas of pain, injury, discomfort, or imbalance.

A few examples within the Somatics fields are yoga, somatic massage, Integrative Somatic Practitioners, Somatic Therapy, Somatic Massage Therapists. Somatic practices help people to access more information about the ways they store and experience memories, stress, stuck emotions, and past situations (like trauma) in their body. 

‘Somatics is a field within bodywork and movement studies which emphasizes internal physical perception and experience. The term is used in movement therapy to signify approaches based on the soma, or “the body as perceived from within”, including Skinner Releasing Technique, Alexander technique, the Feldenkrais Method, and Rolfing Structural Integration.[3] In dance, the term refers to techniques based on the dancer’s internal sensation, in contrast with “performative techniques”, such as ballet or modern dance, which emphasize the external observation of movement by an audience. Somatic techniques may be used in bodywork, psychotherapy, dance, or spiritual practices.’ – https://en.wikipedia.org/wiki/Somatics

While ‘somatics’ is the field, the actionable services offered within an Integrative Somatic Practitioners practice would qualify as ‘somatic work’.

  • Somatic Work

“Somatic practices include movement and meditative techniques that invite you into a deep awareness of what it feels like to be inside your own skin as you inhabit it, whether in motion or in stillness. Somatic practices develop your embodiment and awareness–your proprioception, how your body moves in space, and your interoception, the experience of your body’s internal sensations and movements.” – from The Somatic Therapy Workbook by Livia Shapiro

Somatic work is when what we as practitioners put into action. It is all of the tools, techniques and approaches we either apply with clients via hands on techniques, through education and re-education, teaching of exercises and techniques for independent client applications and/or incorporated into classes.

Integrative Psychotherapy defines somatic work as “: helping the body re-negotiate events on a body-based level so you can experience relief. This is because past events get trapped in the body and play themselves out with intrusive images, thoughts, tension, panic, unhealthy relationships and a feeling of sadness or despair. – https://integrativepsych.co/new-blog/somatic-therapy-explained-methods

  • Somatic Practices

Somatic practices encompass a series of movement forms or techniques that can be drawn together through their shared focus on body awareness through reflection on movement habits, expanding movement capacity, minimizing, or relieving pain and developing self-directed or guided personal movement styles. This would be a series of tools, techniques that one might use in their somatic work – an example would be an entire series of yoga poses, a series of somatic techniques for bodywork or a series of somatic tools and techniques used within a session or series of sessions in a structure.

The term ‘somatic practices’ can also be used similarly to the terms ‘self-care practice’, ‘spiritual practice’ or ‘mindfulness practice’. A client can develop their own somatic practice based on what they learn working with you. This practice can be the work you do solely together within sessions but would ideally also be practiced within their daily routines and integrated into their lifestyle.

Somatic therapy practitioners as well as Integrative Somatic Practitioners use mind-body exercises and other physical techniques to help clear and release stuck negative emotions, traumas, and stress within the mind-body that negatively affects a client’s physical and emotional wellbeing. Practitioners of somatic therapy address what they see as a split between the body.

‘Somatic psychotherapy is a unique therapeutic approach that embraces the interconnection between the body, emotions, cognition, and sense of self. It is applied in the treatment of psychological and physical responses to trauma and post-traumatic stress disorders, as well as in responding to a vast range of life issues including depression, anxiety, and attachment disorders. Somatic approaches draw from scientific evidence that feeling, sensation, expression, movement, and emotions are embodied through the course of development, in patterns impacting how we function including how we relate to ourselves and others. AUSB’s highly experiential learning environment offers specialized training in addressing trauma-related symptoms, including Post Traumatic Stress Disorder (PTSD)’. – Antioch University

https://www.antioch.edu/academics/psychology/somatic-psychotherapy-certificate/

Somatic work is not mental health therapy and is not somatic therapy, it is also not a replacement for mental health or medical care. It is a complimentary and alternative mind-body modality that supports healing.

Somatic psychotherapy is a very different modality than the somatic work conducted by Integrative Somatic Practitioners. Unfortunately within the expanding industry of somatic work the lanes of practice are often not communicated clearly and can leave both practitioners and their clients unclear about the services, benefits, and ethical scope of practice. We will outline this in great detail later within the course. Somatic psychotherapy is somatic work combined with talk therapy and requires mental health training and licensure in psychology, social work, or other forms of licensed therapy. If you are taking this course and you are a licensed therapist, you will be able to offer Somatic psychotherapy after successful completion of the ISPC and being certified through Integrative Wellness Academy. If you are a certified life coach, you can also integrate in Somatic work into your coaching practice. If you are a body worker, fitness trainer, nurse, or other health/wellness practitioner you too can also integrate somatic work into your practice. If you are not certified in any other modalities, you will be able to practice as an Integrative Somatic Practitioner offering the services, techniques, and exercises that you have learned within this course once you have successfully completed the ISPC and gained certification through IWA as an Integrative Somatic Practitioner.

As a certified Integrative Somatic Practitioner you can legally practice world-wide, both in-person as well as virtually. The ISP certification can be practiced as a stand-alone business or can be easily integrated into any mental health, life coaching or body work practice. that will transform your business! Certified Somatic Practitioners help their clients gain freedom, peace of mind as well as grounded balanced approach to their lives and daily stressors.

Somatic practitioner practice is different than somatic therapy and is an unregulated industry as is life coaching. Upon successful completion of the Integrative Somatic Practitioner Certification Course (ISP) you will be certified through Integrative Wellness Academy as an Integrative Somatic Practitioner and legally able to practice worldwide.

Somatic practitioners specialize specifically in releasing trauma, stress and negative emotions from the body. It also incorporates some elements of coaching within it.

Upon successful completion of this course, graduates will be able to:

  • Effectively work with clients in-person or virtually around the world
  • Effectively apply this material to somatic practitioner services in private practice
  • Be certified through IWA as a Somatic Practitioner
  • Use the following initials after your name: CSP (Certified Somatic Practitioner)

For more information on IWA’s Integrative Somatic Practitioner Certification Course, here is a full course description:

https://iwacoaching.com/somatic-practitioner-certification/

A Brief History of Coaching

While the concept and practice of ‘coaching’ has been prevalent for hundreds of years, life coaching is a newer field with its origins in fitness and executive performance or business coaching.

“The first use of the term “coach” in connection with an instructor or trainer arose around 1830 in Oxford University slang for a tutor who “carried” a student through an exam. The word “coaching” thus identified a process used to transport people from where they are to where they want to be.” – https://en.wikipedia.org/wiki/Coaching

Coaching began to be applied in sports and even business. Someone who had expertise in ‘getting there’ could ‘coach’ someone who needed to learn how to transform their performance in order to achieve a specific, more desirable outcome.

“Life coaching formally emerged during the 1980s and grew in popularity throughout the 1990s and 2000s. Some of the earliest life coaches focused on life planning, but the field eventually grew to encompass other life areas including relationships, finances, careers, health, and overall well-being.” – Quote from article By Kendra Cherry and  Medically reviewed by Akeem Marsh, MD

What has become ‘traditional life coaching’ is still very much influenced by the origins of sports and performance coaching which is primarily focused on behavior modification (about 80%), a little bit of mind-set work (10%) and some focus on accountability and support (10%). What we know is that simply addressing outside behavior change is not effective in creating true balanced and sustainable long-term transformations, changes, or goal achievement.

The results show up physically in people’s lives, however there is always deeper needs, challenges, or issues under the surface. Goals, challenges, habits, and patterns need to also be addressed at the root and resolved there as well.

Psychotherapy focuses on uncovering roots and emotionally processing them through talk therapy. Trained and licensed mental health professionals diagnose and treat mental health issues. Traditional life coaching focuses on action plans and new behavior patterns in order to create change in their clients’ lives. Integrative life coaching is the truly effective future of effective coaching. It addresses the root causes through identification, meeting the core need first, learning new more effective ways to meet those core needs, and then moving to the outer behavior modification so that when it is made, it can be sustained in a balanced, healthy, and helpful way.

Dr. Mary Lou Rane explains that “Holistic life coaching is the practice of helping clients reach their goals by focusing on the whole person’s approach to health through personal development and their physical health. This means helping clients to consider not just their physical wellbeing but also their mental, emotional, and spiritual wellbeing.”

Integrative life coaching is holistically focused and provides the foundations and core competencies of traditional life coaching while also drawing for over 20 additional wellbeing modalities for an extensive integrative coaching tool kit and proprietary holistic life coaching model, which we will go into much detail on later.

The Busiest Time of The Year for Coaches

The first quarter of the year tends to be the busiest season for coaches. This year will prove the same, however we are projecting that the first quarter busy season will bleed well into the second quarter as well. The global pandemic has left people deeply contemplating what they truly want their life to look like, the things they need to overcome to get there, as well as the transitions that will take place… all of which calls for the support from an integrative life coach!

The coaching industry was growing and expanding globally prior to the pandemic but has exponentially increased in demand and popularity since 2021. There are many clients available for you to help guide in their journey. Not only in your neighborhood or city, but EVERYWHERE in the world. Since so many people have gotten comfortable and used to connecting with people both personally and professionally on platforms such as Zoom and Skype, the entire world is your market as a coach.

If you are already certified, the time is now to start planning for next year. If you are not yet certified but have been feeling called to the coaching industry, diving into a self-paced certification course such as our online Integrative Life Coach Certification Course (ILC) or dual enrollment into our Master Life Coach Certification Course (MILC) now will enable you to launch your coaching business at the most optimal time of the year!

The ILC takes between 90-100 hours to complete the online classes, assignments, exam, and practicum (practice coaching sessions – you will work with another IWA student virtually). Our dual enrollment provides a waived tuition of the ILC and you get both the ILC and MILC courses. You move through the ILC and then complete the MILC for advanced credentials and training (an additional 75-80 hours).

To enroll or read more about the ILC or the MILC dual enrollment options click the links below:

ILC: https://iwacoaching.com/product/iwlc-certification-online/

Dual Enrollment MILC (single payment option only for the dual enrollment) https://iwacoaching.com/product/milc-online/

Or to schedule a call with an IWA instructor use the link below:

https://calendly.com/iwacoaching/15min?month=2022-12

Where Virtual Business is Going for Coaches

The pandemic has shifted business in an extraordinary way for coaches and for the future of the coaching industry. Let’s examine the current market and future trends within the world wide coaching industry –

The current market for coaching 

  • People see coaches to help them achieve goals through actionable steps
  • Market preference of life coaching versus therapy
  • Market preference of health coaching versus trainers & nutritionists
  • Corporate wellness coaching and corporate health and wellness benefits have dramatically expanded in demand based on radical work-force environment shifts and mental, emotional and physical employee needs
  • Global pandemic caused industry expansion

Coaching Industry Statistics

As of 2020 here were some remarkable statistics in the coaching industry –

  • 71,000 life coaches based in 161 countries worldwide
  • In 2018 there were 53,300 coaches
  • Life coaching is the second fastest growing industry in the US
  • 23,300 coaching practitioners in North America
  • The percentage change in total revenue for coaches between 2015-2019 was 36% in the US
  • The estimated global revenue from coaching in 2019 was $2.849 billion
  • The coaching industry has a $1 billion value in the US
  • A search for ‘coaches’ on LinkedIn brought in over 6.28 million results in 2020
  • The corporate wellness coaching market was identified by Inc. magazine as one of the fastest projected growth markets from 2015-2020 and now has both met and exceeded that growth projection. Corporate wellness continues to be projected as a growth industry 2022 and well beyond
  • Post-pandemic growth and projected continued expansion –

According to Encora Inc.’s assistant VP, Umesh Venkatesh, “The estimated market size of the Coaching Industry is $15 billion in 2019 with a total of $7.5 billion worth market value in the US alone. I expect the market value to reach $20 billion by 2022 with a 6.7% average yearly growth rate from 2019 to 2022. Moreover, according to PwC, the Coaching Industry was the second fastest growing sector in the world. It is estimated that there are currently 5,86,292 coaches worldwide in 2019. About 92% of these are active. Of these, 42% operate in the United States — a total of 2,88,500 coaches. One would think that the U.S. market is saturated, but demand appears to still be growing”.

The importance of virtual coaching and private practice in a digital world

How Technology is Shifting the Coaching Industry

  • Increases accessibility
  • Expands market potential beyond ‘your neighborhood’
  • Advances care through tech tools
  • Facilitates effective time management
  • Automates many cumbersome admin tasks
  • Makes marketing and reaching new potential clients achievable
  • Requires a shift in how care is provided

The Future of Coaching and Private Practice

  • Accelerated growth within the coaching industry
  • Global market penetration – it is now a global market- place
  • Existing and new emerging technology increasing accessibility both physically and financially to coaching support and coaching tools
  • Technology driving the global coaching industry

Virtual trends and how to adopt them now

  • Globally the trend is that many companies intend to continue work from home or hybrid work after the pandemic
  • The Survey of Business Uncertainty (SBU) conducted in May 2020 found that the anticipated share of days working at home could triple after the pandemic ends, rising from 5.5% to 16.6% of all working days.
  • This continued virtual work will also continue to drive virtual coaching and the use of technology within private practice
  • Emerging technology will address these market needs and demands
  • Those in private practice who are early adopters of technology and virtual platforms will thrive and become market leaders
  • The Future of Coaching and Private Practice (Focus: How much ‘virtual care’ is right for your practice)

More stats on virtual care

  • Telemedicine & tele-wellness as defined by The World Health Organization – defined telemedicine as the delivery of health care services at a distance using electronic implies for “the diagnosis of treatment, and prevention of disease and injuries, research and evaluation, education of health care providers” to improve well-being. Telemedicine can support long-distance clinical care, education, and health administration.
  • The pandemic forced people to access care virtually – here is the data on the results: Almost 80 percent of people who used telehealth during COVID-19 reported patient satisfaction, and over 70 percent expect to access virtual care post-pandemic, according to a new survey from the COVID-19 Healthcare Coalition

How much ‘virtual care’ is right for your practice?

When NOT to do a virtual coaching session

  • Emotionally unstable clients
  • Clients with hearing or vision issues
  • Older clients who are not technically savvy (over 70)

When to do a virtual coaching session

  • Almost always!
  • Clients who are busy
  • Clients who are physically limited, live in remote or distant areas
  • When clients can’t afford one-on-one coaching and need either online programs or group coaching options
  • Identifying what balance is best for YOU

The best of both worlds – How to customize what you feel is best for your private practice

3 Tips to transform your virtual practice experience

  • Tip #1

Create a business plan that includes a budget for your time, energy and resources (aka technology). Practice proactive and intentional approaches to time management, money management, technology management and energy management. This will pay you back a thousand-fold!!

  • Tip#2

For virtual coaching be sure to create a professional and separate work-space – even if it is just a corner in your home. Practice conducting sessions virtually to get comfortable with not only the technology but also the coaching model you use and the coaching support you provide. Virtual coaching is just as effective but will take you learning how to deliver it virtually.

  • Tip #3

Use technology to reduce administrative time, increase automation and maximize your time and earning potential through programs and group coaching. Find technology that will DO part of your job for you.

 

What are your future clients looking for in a coach?

The reason a person works with a coach versus a therapist when it comes to overcoming obstacles, transforming their lives, or setting and achieving goals is that they want someone who can help them take action and get where they want to go. These people are seeking outcomes, not simply verbal processing. They want change, need change, and are often desperate to achieve positive change. They are looking for results.

 

Think about it for a moment, if you could pay someone $100, $500, or even a few thousand dollars to help you achieve ______, would it be worth it to you? Fill in that blank with solving a specific problem, overcoming something that is holding you back and may even have been a habit or pattern that continues to hold you back year after year or maybe fill in the blank with a goal such as a specific career marker or life goal such as ‘experiencing a loving, healthy relationship’ or ‘being the best parent I can be’… how much are those worth to you? A lot. How much value would achieving that hold for you? A lot. That is exactly how many of your future clients are looking at it when weighing the cost, time investment, and type of coach to work with.

 

So what can you do to meet these needs? How do you convey that you are the right coach to support them in their journey? Here are a few tips:

 

  1. Be authentic
  2. Establish and build trust
  3. Communicate HOW you help clients and WHAT you help them with

 

Using tools like Google search analytics to discover what potential clients might be seeking when seeking a life coach can also help you form how you will communicate tips 1-3. For example, this week ‘grief’ was up 60% in keyword searches. This can help you understand what potential clients are struggling with.

 

Take a look at Google Trends to search for words that might be associated with the coaching niche you are interested in or reverse engineer a search to find out what your ideal clients are looking for with Google Trends https://trends.google.com/trends/?geo=US

 

Motivation to overcome ‘bad’ habits

For many motivation as well as the state of ‘being motivated’ is a learned behavior. Many people learn (or do not learn) strategies for self-disciple and motivation through the values and lessons learned from family, participating in team sports and school experiences. However, not everyone is taught good strategies or habits that support optimal motivation.

 

Poor habits, beliefs, fear, self-doubt, negative self-talk and procrastination are also some common reasons why we lack motivation.

 

Additionally, things like life’s day-to-day energy drainers can block people from moving forward effectively. Lack of inspiration, lack of alignment of values and negative association with ‘tasks’ as work or not fun all contribute to a lack or decrease in motivation.

 

The good news is, it is never too late to teach an old dog new tricks as they say. We can all learn, grow and create positive change in our lives, mindset and habits when we apply intentionality and consistency.

 

So how do we create a shift in our lives when it comes to motivation? Here are some techniques backed by science and psychology to help you –

 

The Technique: Identifying Poor Habits, Practices & Patterns

 

Many of our habits, practices and patterns are things that people do without even thinking, these things are unconscious and they’re on autopilot. If we can gain awareness around them and apply intentionality as well as consistent action, we are able to rewire our habits to remove the things that are keeping you from getting where you want to go. When you notice or identify a habit or pattern that you have, ask yourself: Are these habits supporting me in achieving my goals, or are they distracting me?

 

No matter the habit you identify, try not to judge it. We all have habits, practices or patterns that are part of our journey, whether we choose them or not, and they are serving some purpose. This is crucial – those habits and patterns are serving a purpose. Either out of convenience or comfort, we make meaning around things in our lives, and these habits and patterns are a byproduct of this. Recognizing this behavior takes a lot of awareness and honest reflection.

 

The first step towards change is awareness. Try asking yourself some of the following questions and journaling your responses –

 

  • What do you want to do with this particular habit?
  • In your big picture, what habits or practices have you let go of, and which ones have you adopted?
  • When you envision the future, what has changed, and what did you have to do to get there?
  • What new habits or practices do you want to try on?
  • Although this habit may not be serving you anymore, what purpose IS it serving?
  • What lesson has this habit or pattern taught you?

 

For a deeper understanding of habits read: https://newsinhealth.nih.gov/2012/01/breaking-bad-habits

 

The Technique: Reduce Energy Drainers

 

You may find that you want to be more present and motivated but have too many energy drainers in your life keeping you from doing this. When we address energy levels, we’re at least bringing some awareness to how we are making space for those drainers and keeping them in our lives.

 

To increase your awareness around the energy drainers in your life, ask yourself these powerful questions:

 

  • What energy drainers are you contending with right now?
  • How will releasing these drainers change your energy?
  • On a scale of 1-10, where do you think your energy level needs to be in order to feel great in the session? Where is it today? How can we bring that number up by one?

 

Once you identify your personal energy drainers take steps each day to try to reduce these drainers in your life.

 

For a deeper dive into energy drainers read:

https://knowledge.insead.edu/blog/insead-blog/if-youre-feeling-drained-heres-why-12631

 

The Technique: Positive Motivation – Rewards

 

Far too many of us beat ourselves up as a strategy to create change. This is not helpful. Negative reinforcement diminishes long-term motivation whereas positive reinforcement inspires sustainable motivation. So how can you lean into positive motivation? Celebrate the small steps along the way! Instead of focusing on how much more you need to do, focus on taking small steps to MOVE towards your goals. Celebrate each tiny win along the way. This will not only inspire motivation it will fuel your energy and increase your odds of successfully achieving your goals. Negative feedback may give you an initial ‘kick in the pants’ but doesn’t provide motivation long term. Also, negative feedback leaves you feeling worse, not better.

 

For more insight on positive motivation read:

https://www.apa.org/science/about/psa/2018/06/motivation

and https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5364176/

 

 

The Technique: SMART Goals

 

Many times, we are clear about what we want, yet not clear in setting goals correctly or taking effective actions to achieve or reach our desired outcome or goal. This causes significant setbacks and drains motivation. When we set a goal, it’s important to know what an effectively set goal looks like. One of the most effective ways to set a goal is to set a “SMART” goal. The SMART goal will help bring clarity to what steps will help you reach your goals, and to be a benchmark for effective versus ineffective actions.

 

So, what exactly is a SMART goal? A SMART goal is a specific format to setting a goal that’s used very frequently in business and coaching. The formula looks like this:

 

S: specific and simple.

M: measurable and meaningful to you.

A: achievable.

R: realistic

T: timed and moving towards what you want rather than focusing on what you’re moving away from. “I don’t want to feel ___” is not a “move towards,” that’s a “move away from.” (Example: I want to achieve ____ by [specific timeframe].)

 

I recommend taking the following steps to help the goal setting and goal getting be successful –

 

  1. Write out your goal in a SMART goal format.
  2. Set an intention towards that goal and meditate or visualize what it will be like once it is achieved.
  3. Create tasks lists based on your SMART goal.
  4. Take action daily.
  5. Let go of the outcome.

 

More on goal setting can be found here: https://www.researchgate.net/publication/318390296_Why_written_objectives_need_to_be_really_SMART

 

ABOUT IWA

Integrative Wellness Academy (IWA) is the only holistic and integrative school for professional certifications in coaching & wellness modalities that are founded on holistic models, diverse integrative education & skill sets. IWA is a US based online school offering both professional and master level certification programs in holistic health modalities such as integrative life coaching, somatic healing, integrative hypnotherapy, holistic life planning, nutrition and other wellness modalities. Our certification courses are for both US based and international students.

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